Saudi Arabia Shopping And Fashion Directory
It all began in 1977, when Serb’s founders opened their first store in the Kingdom of Saudi Arabia, with an objective to bring high-end men’s fashion to the region.
From a modest beginning of a single store in 1977, the Serb network has expanded to 12 branches spanning the entire Kingdom. Serb was successful in bringing together some of the world’s premium brands, and putting them together under the same roof. The brands include the likes of Hugo Boss Black Label, Hugo Boss Orange Label, Hugo Boss Red Label, Faconnable, Paul & Shark, True Religion, Pal Zileri, Brioni, Van Laack and Fratelli Rossetti etc…
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